Superhero: 1 of 1
1 minute 34 seconds

Set against a backdrop of a Los Angeles engulfed in chaos and flames ‘Superhero’ presents an uncompromising statement challenging the abuse of authority by those sworn to ‘protect and serve’.

Once again, the AI is utilised taking the AK-47 to construct the figure of Ice Cube. The symbolic potency of a firearm magazine provides the underlying message. Here, Cube is constructed entirely from assault rifles, a man rebuilt into a weapon with seemingly an infinite supply of fire and fury.

An uncompromising portrait of an uncompromising individual ‘Superhero’ powerfully presents the life and experiences of Ice Cube with a save ourselves mentality set against a backdrop of civil unrest. The portrait is not simply the depiction of an alter-ego but the transformation of Ice Cube into a symbol of resistance and defiance; the adversary of the Establishment.

Superhero: Gold Edition of 3
1 minute 34 seconds 

‘She call me a Marvel, you a D.C. comic’

Marvel and D.C. are two of the largest producers of ‘Superheroes’ yet in a single lyrical line Ice Cube highlights that it is in our nature to choose a side, create rivalries and embrace division. Are you Marvel or are you D.C.?

Superhero: Silver Edition of 10
30 seconds

‘I’m comin’ to arrest you, I’m comin’ to the rescue’

Saviour or Oppressor? Who can tell when the City is in flames and the badges and uniforms of authority can represent both. Silhouetted figures of chaos backdrop a weaponised reconstruction of Ice Cube that channels his life experiences into a singular mission of defiance.

Superhero: Bronze Edition of 25
30 seconds

‘Fuck the Cowboys, I’m down with the Injuns’

The portrait is not simply the depiction of an alter-ego but the transformation of Ice Cube into a symbol of resistance and defiance; the adversary of the Establishment.